How LeadBaller Went From a .06% Reply Rate to an 8% Reply Rate

The Situation

Leadballer was previously using a gmail setup with Sendgrid & Apollo for sending cold email campaigns at high volume. The deliverability was very poor and only multiplied the numbers game of cold email even more.

‍

The Change

Once the proper infrastructure was setup, and the copy was edited to be cold email compliant, the team jumped to an impressive 8% reply rate and snagged 55 opportunities, all within a 4 week period.

‍